Saucony doing things right as they always do with all new Virrata

Introducing the Virrata from Saucony

Virrata 20175-4Virrata 20175-3Virrata 20175-2Virrata 20175-1

Virrata 10175-4Virrata 10175-3Virrata 10175-2Virrata 10175-1

   Don’t be intimidated by the name of the all new Virrata from Saucony. These shoes are one of my favorite minimal shoes in the market for a lot of reasons. I took a little time to test these shoes to see how they felt compared to my kinvara 3s. They felt flatter then my kinvaras but in a good way. I was very suprised with how light they felt on me as well.
  A few weeks ago my uncle came to visit. He is a life time runner who has done over 12 marathons and countless distance runs dropped in to check them out. The first question he had for me was the heel to toe drop. The Virrata is a 0mm drop from your heel to toe but they are both 18mm from the ground. I believe one of the key features in a minimal shoe is to have some cushioning and flexibility. He was impressed with how much you could flex this shoe even with it being 18mm from the ground. At 6.5 oz for men and 6.0 for women these shoes are super light weight and breathable. Saucony used their XT-900 outsole triangular lug design to help with durability. At $90.00 these shoes are one of the best minimal running shoes in the market.

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Save 30% Off Select inov-8 F-Lite 230s and F-Lite 195s

Select styles of inov-8 F-Lite 230s are now 30% off!

F-Lite 230 Purple-GreyF-Lite 230 Green-WhiteF-Lite 230 Black-White

Select styles of inov-8 F-Lite 195s are now 30% off!

F-Lite 195 Yellow-Green-Red F-Lite 195 White-BlackF-Lite 195 Black-White

   The F-Lite series from inov-8 have been a staple in the fitness community because they are a lightweight, comfortable and have a minimal heel to toe drop. TheShoeMart now has select style F-Lite 230s and F-lite 195s marked down 30% off. If you have seen your friends training in these shoes you know they love them and now is the time to get your pair. Don’t wait, get them now from TheShoeMart Fitness store where we have all your fitness apparel and footwear needs
   My first experience with them was in 2009 when my friend Jason Leydon had received a pair of F-Lite 230 Azure-White. He told us that these were a great minimal shoe that was lightweight and functional for Olympic lifting, running, rowing or any activity in his training facility. I was very envious of him at the time because not only did these shoes pop! they were great for the sport that I loved so much. I remember getting my first pair of the F-Lite 230s in Azure-white and instantly they felt great on my feet. I know so many people still who love to train in these shoes. So get your first pair or next pair now!!
Thank you
-Mark

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Saucony Kinvara 3 New Colors Now Available

Now Available for Purchase. Only $100.00
Men’s Saucony Kinvara 3
Saucony Men's ProGrid Kinvara 3Saucony Men's ProGrid Kinvara 3Saucony Men's ProGrid Kinvara 3
Women’s Saucony Kinvara 3
Saucony Women's ProGrid Kinvara 3Saucony Women's ProGrid Kinvara 3Saucony Women's ProGrid Kinvara 3

    Saucony is well known for making a bold statement with their colors. The all new Spring 2013 colorways will not let you down. TheShoeMart has just added 6 more colors to these amazing Kinvara 3 running shoes. Some key features added start with a new FlexFilm upper that helps to adapt the foot with a seamless feel. The Memory foam heel pods help keep your feet in a more natural position. They still have a 4mm offset helping to keep with a more natural gate with your running form. They improved the midsole with a high abrasive Eva providing incredible cushioning in a lightweight shoe. These shoes weighed in at 7.7 ounces for men and 6.7 for the women. Another key improvement was adding XT-900 rubber to the outsole enhancing the durability of these shoes. We have many customers telling us everyday that this is their favorite running shoes because of all these great new features. If you are looking for a minimal shoe that is lightweight, durable and has cushioning look no further, the Kinvara 3 from Saucony is all of that and more!

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New Balance Minimus Training 20v3

Now! Available for purchase only $99.95
Men’s MX20v3
New Balance Men's MX20v3New Balance Men's MX20v3m
Women’s WX20v3
New Balance Women's WX20v3New Balance Women's WX20v3m

   Here is a short video of one of our Hybrid Athletics friend Rob Orlando doing a 710 pound yoke walk in his new MX20v3s.

   New balance has done it again with a little help from us here at TheShoeMart. Last fall we had the opportunity to go visit the develop team in Brighton and work on the 3rd generation of the training 20s designed for Fitness. When we first arrived we got a tour of their assembly line where they still make some of the best sneakers here in the US. It was my first time seeing a sneaker go from 15 different pieces to complete.
   Once the tour was over we went up to discuss how they could improve on their already popular training 20v1s. Some of the major complaints we received from our Affiliate owners and their clients was that the shoes did not hold up to rope climbs and burpees. On the rope climbs the shoes did not grab the rope well and tore on the descent. When doing burpees, the front toes of the shoe were catching the mats and starting to come apart. The shoes were great to lift in but running was still an issue. The all new training 20v3s from new balance address all these issues as they are continually trying to push for innovation that helps develop footwear that not only performs specifically to your needs as an athlete, but exceeds your expectations for what performance training shoes can deliver.
   For the first time in the 20v series New Balance went with Vibram outsole allowing it to take a beating with a wrapped toe and reinforced midfoot while maintaining top-shelf flexibility. It is designed with two types of outsole compounds. One has more grip and traction in the forefoot and heel, the other increased durability through the midfoot for actions like rope descents. They stuck with a minimal designed 4mm heel to toe drop to help put you in a more natural position to execute dynamic movements efficiently and activate the hip during Olympic lifts.
   The upper on these shoes did not miss a beat as well. New Balance brought us a lighter weight, more flexible upper while still keeping a solid hold on your feet. The focus was to keep the foot anchored in the heel and balancing the hold across your forefoot to enable your foot to respond to your demands. The training 20v3s ultimately give you an increased ground feel, strength and balance. The minimal design is to help your foot work dynamically and respond quickly and become stronger.
   I have been fortunate to get a pair early and test out. I have been doing my workouts over the last 4 weeks and they are my new go too! They are extremely lightweight, flexible and they look cool.

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TheShoeMart Growth in Fitness Footwear and Apparel

I was first introduced to Cindy in April of 2009 at a box in Milford. Cindy was my first experience with a WOD, and she opened my eyes to how out of shape I was. Cindy is 20 minutes of as many rounds as possible of 5 pull-up’s, 10 push-up’s, and 15 air squats. This seems pretty easy when you hear it, but, boy, was I wrong! After 3 rounds, I had to go to a blue band on the pull-up’s, and, by my final round of 7, I was at the black 3 inch band. After the time was up, I told my friend that this was one of the best workouts I had ever done. That summer, I was able to cheer on my friend and co-worker Dan and the rest of our team as they competed in the games. Being at the ranch in California with so many great athletes and around 3,000 fans, I felt that I found a place that wanted to help people grow mentally and physically.

The games had a lot of people wearing minimal footwear shoes. We saw a lot people wearing minimal shoes from inov-8 and these funky toe shoes called Vibram FiveFingers. The shoes were different than anything we were carrying at the time. We further researched minimal footwear and found that we could get a lightweight interval training shoe from New Balance– style MR805 or WR805. These shoes were my first experience in a minimal shoe since cross country running in high school. We partnered up with inov-8 and Vibram FiveFingers in the fall of 2009 and continued to expand our selection. We had the opportunity to help with the launch of New Balance’s first training driven shoe, the MX20 and WX20, in June 2011. We instantly fell in love with them, and New Balance is now releasing their third version this December.

One of our trainer friends was doing testing for Reebok on a shoe called the Nano U-Form that they were going to introduce to the world at the games that year. This shoe was specifically designed by Crossfitters with Reebok, and he said that it was the best shoe he had ever worn for Fitness. We knew instantly that TheShoeMart had to get on board to be able to provide our customers with a shoe from Reebok designed specifically for the sport that we love. Reebok has been a great partner to work with, as they have continued to expand their selection of shoes for Crossfit. They have made vast improvements from the Nano U-Form to their new Nano 2.0. I have had the pleasure to work out in both, and I can say that they are truly a great shoe for Crossfit. They have a solid sole which helps to keep you grounded when you are doing your Olympic lifts and driving out of the heels. They are great for box jumps because they have some sole to them to relieve the impact on the ground. The next test was rope climbs because, in the past, a lot of other shoes would not stand up to the descending part. These shoes have lasted over 6 months, and the only difference is that they’re a lot dirtier than when they came out of the box. The hardest part about these shoes is finding them in stock. We now have them available to purchase and why not purchase them from us?

The other tough thing about being a Crossfitter is determining what to wear some days. I am fortunate to work here at TheShoeMart and be able to test out product. When the apparel was coming out, I had to have some to try. I was given a couple of t-shirts, board shorts, and a compression top to test out. I must say that they are great to train in. The shirts are super light and comfortable and really conform to the movements. They also did such a great job with the style that I even wear some of it out at night. Come check out TheShoeMart and our amazing selection for Fitness footwear and apparel from Reebok and others!

-Mark
Men's Reebok CrossFit Nano 2.0Men's Reebok CrossFit Nano U-FormMen's Reebok CrossFit Oly U-Form
Men's Reebok Crossfit Woven Board ShortsMen's Reebok Crossfit Stencil TeeMen's Reebok CrossFit Light Compression Long Sleeve

Women's Reebok CrossFit Nano 2.0Women's Reebok CrossFit Nano U-FormWomen's Reebok CrossFit Oly U-Form
Women's Reebok CrossFit 2Women's Reebok CrossFit Forging TeeWomen's Reebok CrossFit Chase Capris

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Reebok Nano U-Form, Nano 2.0, Oly Shoes and Crossfit Apparel Now in Stock!!!

Men's Reebok CrossFit Nano U-FormMen's Reebok CrossFit Nano 2.0Men's Reebok CrossFit Oly U-FormWomen's Reebok CrossFit Nano U-FormWomen's Reebok CrossFit Nano 2.0Women's Reebok CrossFit Oly U-Form

   Finally!! Reebok Nano U-Form, Nano 2.0 and Crossfit Oly shoes are now back in Stock at TheShoeMart. If you are looking for the perfect shoes to WOD in, look no further then the shoes created by Crossfitters for Crossfit. TheShoeMart is proud to offer their entire selection of Nano U-Form, Nano 2.0 and Oly shoes. Don’t forget to check out some of the best apparel from Reebok designed for Crossfit. Get them before they are gone!!

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LuRong Living Paleo Challenge

  TheShoeMart is proud to be one of the primary sponsors for an event that is changing people’s lives one WOD at a time. Earlier this year, we were approached by our friend Adam Greenberg, co-founder of LuRong Living, regarding a Crossfit Paleo challenge, they wanted to offer across the United States. LuRong Living’s goal was to unite people and change their lives. LuRong Living wanted to create a place where people could easily track their diet, work on achieving new PR’s, and help to motivate each other. They also wanted to give back to charities such as Claudio Reyna Foundation, The Mission Continues, and Steve’s Club National Program.

  The LuRong Living Paleo Challenge has become a huge success with over 550 affiliates, 7,200 participants, and over $21,000 raised for these charities. We are so happy to help sponsor such a great event. We have sponsored 4 weeks of the event and the 5 overall winners. For those of you who are in the challenge, week 1 winners will be receiving Reebok Nano’s from us here at TheShoeMart. TheShoeMart is sponsoring other great prizes from Skins, Merrell, and New Balance. It’s rumored that one weeks winners will be receiving the New Balance MX20V3’s that will not even be available for retail until December.

  We cannot be happier for our friends at LuRong Living for providing the Crossfit community with such a great way for them to change their lifestyle and learn more about themselves.

  Here is a sneak preview of the New Balance MX20V3’s that will be one of the weeks winning prize, and will be available at TheShoeMart this December.


Close up of the NEW New Balance WX20GR3 Close up of the NEW New Balance WX20BP3 Close up of the NEW New Balance WX20BL3 Close up of the NEW New Balance MX20BK3 Close up of the NEW New Balance MX20YB3 Close up of the NEW New Balance MX20GO3

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inov-8 Sale – Select F-Lite Styles 25% Off!!!

These select styles are now 25% off!

F-Lite 195 Black-White on saleF-Lite 195 Blue-Red on saleF-Lite 195 Red-White on sale

F-Lite 230 Azure-White on saleF-Lite 230 Black-White on sale

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Reebok CrossFit Shoes – Now Available at www.TheShoeMart.com!!

We just got our shipment of Reebok CrossFit shoes in!!! These shoes were designed and developed by and for CrossFitter’s. We just got them in and are already selling out of certain sizes.

Men’s Reebok CrossFit Nano U-Form

Reebok CrossFit Nano U-FormReebok CrossFit Nano U-Form

Women’s Reebok CrossFit Nano U-Form

Reebok CrossFit Nano U-Form

Men’s Reebok CrossFit Nano 2.0

Reebok CrossFit Nano 2.0Reebok CrossFit Nano 2.0

Women’s Reebok CrossFit Nano 2.0

Reebok CrossFit Nano 2.0Reebok CrossFit Nano 2.0

Men’s Reebok CrossFit Oly U-Form

Reebok CrossFit Oly U-Form

Women’s Reebok CrossFit Oly U-Form

Coming soon…

We didn’t get our Women’s Reebok Oly shoes yet, but they are coming in soon. Hopefully this week or next at the latest.

Also, be sure to check back next month for the new colors we’ll be getting in for these models!!

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Reebok Shoes!

Reebok shoes are here!!

TheShoeMart has teamed up with Reebok and will now be carrying their line! Checkout some of the models we have:

Men’s Reebok RealFlex Run – Mesh

(more colors available)

Reebok RealFlex Run Mesh

Women’s Reebok RealFlex Run – Mesh

(more colors available)

Reebok RealFlex Run Mesh

Men’s Reebok RealFlex Run – Suede

(more colors available)

Reebok RealFlex Run Suede

Women’s Reebok RealFlex Run – Suede

(more colors available)

Reebok RealFlex Run Suede

Men’s Reebok Premier ZigFly SE

Reebok Premier ZigFly SE

Men’s Reebok ZigDynamic

Reebok ZigDynamic

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